South Asia’s Leading Telco Scales SMS Traffic 12X

The challenge

One of South Asia’s largest mobile operators faced surging A2P and P2P SMS volumes but was constrained by a legacy messaging stack:

• Traffic bottlenecks  - built for 150M messages/month, unable to handle peak surges. ‍
• Security gaps  - minimal filtering left subscribers exposed to spam, phishing, and CLI spoofing. ‍
• High OPEX due to separate SMS, USSD, and firewall hardware - increased cost and complexity. ‍
• Slow partner onboarding  - manual routing changes delayed global partner launches.

The solution

We deployed a next‑generation Prime Messaging platform, a unified, API‑ready hub to scale traffic, enhance security, and streamline operations:

• Centralized SMS routing  - unified inbound/outbound traffic via intelligent hub ‍
• Real‑time firewall protection  - 15+ advanced filters blocked spam and fraud threats ‍
• Secure A2P gateway  - SMPP access for safe enterprise messaging (OTPs, alerts, campaigns) ‍
• Unified dashboards  - 20+ real‑time reports for traffic and security visibility ‍
• Role‑based access control  - centralized permissions and single sign‑on for teams

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