The challenge
Faced with rapid subscriber growth and the need for hyper-local engagement, the operator was constrained by legacy campaign tools that could not keep up with multi-channel volumes and enterprise demands.
- Fragmented systems - across SMS, USSD, and Voice (OBD), slowing campaign rollout.
- Manual campaign workflows - creating operational bottlenecks.
- Limited scalability - to handle millions of daily transactions.
- Compliance gaps - around message limits, DND enforcement, and audit reporting.
- No location-based targeting - for regional or hyper-local campaigns.
The solution
Wavenet deployed its next-generation Campaign Manager platform, purpose-built for telco-grade orchestration and future enterprise monetization.
- Unified multi-channel orchestration - across SMS, USSD, and Voice campaigns (notifications, voting, surveys).
- High-availability architecture - with N+1 redundancy and automatic failover.
- Advanced scheduling and retry logic - for smarter campaign delivery and SLA adherence.
- Location-based targeting - to enable hyper-local promotions and alerts.
- Role-based access and dashboards - for marketing, sales, and technical teams.
- Comprehensive analytics and reporting - for real-time KPIs and optimization insights.
The outcome
- 50% faster campaign execution - from fragmented workflows to real-time, parallel campaigns
- Up to 49M daily transactions supported - with seamless scale across 10M+ subscribers
- Zero unplanned downtime - through automatic failover and continuous monitoring
- Stronger compliance and automation - via DND enforcement, message limits, and encrypted audit trails
- New enterprise revenue streams -enabling Communications-as-a-Service (CaaS) for local businesses and institutions
