Subscription delivery transformed with 750 TPS and real-time insights for a leading Azerbaijan digital service provider

Challenge

A leading telecom operator in Central Asia was facing legacy infrastructure, surging traffic, and inflexible service frameworks stalling growth and exposing the business to operational risk and missed monetization opportunities. With a platform handling over 20 million transactions monthly, the operator faced:

• ‍Outdated Platform: The legacy API Manager was nearing EOL, limiting support, scalability, and long-term viability. This posed serious risks to stability, compliance, and service continuity. ‍
• Rigid Integrations: Onboarding third-party content and service providers required complex backend adjustments, slowing time-to-market and blocking new monetization opportunities. ‍
• Limited Charging Flexibility: The charging system could not support dynamic models like direct carrier billing, usage-based pricing, or loyalty incentives—reducing revenue potential. ‍
• Low Operational Visibility: Fragmented reporting tools made it difficult to track service performance, partner activity, and subscription trends across channels and operators.

The telecom operator needed a flexible, future-ready platform that could simplify integrations, enable scalable monetization, and provide complete control over the subscription and content ecosystem.

Solution

Wavenet’s Subscription and Content Manager (SCM) platform was deployed to help the operator modernize its subscription infrastructure, eliminate rigid dependencies, and unlock new monetization opportunities. The solution addressed key limitations with a modular, API-driven architecture designed for telecom scalability:

• Modular subscription control: End-to-end management of service lifecycles—activation, suspension, renewal, and deactivation—without backend changes ‍
• API-enabled integration hub: Simplified onboarding of partners through API transformation and wrapping, reducing development effort and launch time ‍
• Flexible charging and consent: Support for direct carrier billing, usage-based pricing, and real-time user consent via integrated gateways ‍
• Role-based access management: Centralized authentication and permission control across teams and partners with single sign-on (SSO) ‍
• Real-time analytics: 15+ built-in reports covering service, partner, and revenue insights for faster, data-driven decisions ‍
• Scalable, geo-redundant deployment: Built to handle 750 TPS with Active–Standby architecture and N+1 redundancy

Impact

The implementation of Wavenet’s SCM solution resulted in measurable improvements in subscription service delivery, partner onboarding, and operational scalability with:

• Optimized performance handling up to 750 transactions per second
• Significantly faster onboarding of content and service partners through API transformation
• Improved service availability with geo-redundant, failover-ready architecture
• Reduced development effort with modular, reusable service workflows
• Real-time visibility across services, partners, and revenue with 15+ built-in reports

By modernizing its subscription infrastructure, the telecom operator now operates with greater agility, reliability, and control—enabling faster go-to-market, more flexible monetization, and seamless partner collaboration.

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